Monday, August 8, 2011

Interview with Annu Dawar the Product Manager for BlackBerry 7 at #BB7FanNight

Posted By Ray Nicolini
Via TheCellularGuru

And we’re here! #BB7FanNight is officially upon us in Toronto, Ontario at the Fifth Social Club. The 
crowd is abuzz over all the new devices RIM has kept up their sleeves for the past few months. Despite 
incessant leaks, rumors, shots, etc. they have done a great job maintaining excitement towards their 
largest global launch of phones that are surely aimed to shake up the smartphone game going into back 
to school time.
On hand tonight are as seen in order below: The BlackBerry Torch 9810, BlackBerry Torch 9850/60,
and finally, the new flagship the BlackBerry Bold 9900/30.
As I was gawking at the phones in all their touchscreen wonder, I had the chance to meet Annu Dawar,
the senior product manager in charge of making BlackBerry 7 what it is today, who was kind enough to
give me a rundown of the BlackBerry 7 experience.
What you can expect from the BlackBerry 7 OS: the biggest bang feature in BB7 is Liquid Graphics; it
is all about fast performance, quick response times, and fluid animations. Liquid Graphics (or LG) is a
culmination of  the 1.2 GHz Processor, 768MB RAM, dedicated graphics processor (GPU), entirely brand
new software graphics architecture. Essentially, when you pick up a phone with LG you feel as though
there is a turbo charger under the hood of the phone. Something as simple as scrolling through emails
– which would normally render the notorious hour glass – is lightening fast, making it seem as though
emails were scrolling backwards. The WebKit browser is extremely responsive with LG; pinch-to-zoom
follows your fingers with timing and accuracy – right down to panning, which is utterly
The Browser: is now up to 40% faster than the WebKit browser found in OS6, and 100% faster than the
original browser found in BlackBerry 5 devices. The new browser has the most compliant HTML5
implementation of any device on the market; we actually pitted my Rogers Nexus S browser head to
head with a BlackBerry Bold 9900 at – the Nexus scored a 184, while the BlackBerry
Bold 9900 scored a staggering 277. Annu also tells me that Javascript tests fastest against the
Augmented Reality:  is simply something that needs to be seen to be believed; it’s actually awesome.
RIM partnered with Mobilizy to provide Wikitude for BlackBerry 7. You can locate YouTube videos that
were made by GPS location, your BBM contacts, and  create points of interest right from your phone.
BBM6: is the evolution of the staple communication tool; RIM has taken the app and opened up its
API’s to make it even more social than ever before. Now you can keep track of all your contacts doings
in real time; from gaming and Foursquare check-ins, to their global whereabouts on Wikitude – all
with the sole intentions of aiding in the viral growth of applications.

Is the bad mama-jamma, most talked about new edition to the OS. It allows wireless mobile payment
to a retail establishment; yup, you read that right… no more wallets – it also enables companies to
allow employees badge access with their device. The possibilities are absolutely endless and are all
based on how the 3rd party developers use the API’s given by RIM. The BlackBerry Bold 9900 will be the
first NFC-capable BlackBerry released to the masses.
Overall: BlackBerry7 is RIM putting their strong hand up, confidently declaring themselves a strong
competitor in the war known as the smartphone world.  This is exactly what the Dr. ordered and should
re-instill confidence in those who have started to sway from the brand. Alas, only time will really tell,
but I am left happy with what I’ve seen.
Here is a *hat-tip to you RIM, you done good.
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